Nowadays, people are using social media platforms every day on their computer or smartphone. Needless to say, one of the most popular social media platforms is Facebook. Therefore, it is worth to advertise in Facebook to help you target more audience towards your business. Here is some advice on Facebook Ads marketing strategy:
Leverage Different Ad Types
Single image ads are the easiest to create on Facebook. These ads can show up on the most placements on Facebook, they are ideal for accomplishing brand awareness, engagement or reach. Video ads are good for driving reach, engagement and conversions, and can be placed almost anywhere an image ad can. If you want to showcase your products or tell a story in parts, the carousel ad format may be the best choice. Facebook Stories are also worth considering because they are the fastest growing ad format.
Set Target Audience
Demographics targeting is essential in Facebook Ad targeting, it allows advertisers to define who an audience is. Demographics can include your audience’s age range, their education level, their occupation, their location and more. Most businesses will want to add interest targeting in their Facebook ads because it better qualifies audiences. Lookalike Audiences allow you to build targeted lists of potential customers who share characteristics with people who already buy from you. With remarketing, you can reconnect with potential customers who have previously visited your website or have engaged with your Facebook page or posts.
Engage Your Audience
Keep posting attractive contents to promo your products and services. Gradually, people will start responding to your advertisement. With Facebook Messenger Ads, your business can drive results through conversations in Messenger. These ads can be displayed within the Facebook news feed, but include a call to action button that opens a Messenger dialogue. Sponsored messages are ads that show up in your chat box with brands. You can only send a sponsored message to people who have already messaged you. These ads help you to re-engage people who have lost touch with you on Facebook Messenger.
It is not an easy task to manage successful Facebook Ads campaigns. If you do not have the time or feel overwhelmed, consider hiring a professional to get the job done with good results.